The Diva Den One-Year Anniversary Fashion Production is a large-scale, theatrical fashion experience taking place February 28 at the Herberger Theater in downtown Phoenix. More than a traditional runway show, the event is staged and blocked like a Broadway-style production, blending fashion, music, character storytelling, and live performance.
Inspired by a modern re-imagining of Romeo & Juliet, the show features 60+ models, immersive scenes, opposing “bands” instead of families, and a cinematic narrative that unfolds throughout the night. Every model has a singular, intentional role, creating a cohesive story rather than a standard walk-on/walk-off format.
The audience is expected to exceed 600 attendees, including local creatives, business owners, media, influencers, and fashion-forward consumers. The Diva Den’s understanding of community-driven experiences means sponsors aren’t just logo placements—they’re woven organically into an event people genuinely talk about, film, and share.
Sponsors benefit from:
High-visibility brand placement in a premium theater setting
Organic social media reach through pre-event promotion, live coverage, and post-event content
Alignment with a female-led, locally rooted brand known for bold creativity and strong engagement
Direct exposure to a highly engaged, style-conscious audience with purchasing power
This event celebrates one year of The Diva Den as a cultural space, not just a store—positioning fashion as performance, community as spectacle, and brands as part of the story.